What Is Really Happening When We Feel Authentic?
Unsettling research suggests authenticity isn’t what we think.
10 min readDec 31, 2018
Hard times arouse an instinctive desire for authenticity.
— Coco Chanel
If Chanel is right, we are jonesing for authenticity now more than we have in a while. Why would it be that adversity and unhappiness make us yearn for…